M.Sc. en gestion UX — HEC Montréal

Usability is the baseline.
Desire is the strategy.

I bridge systemic complexity and emotional durability. From directing cinematic spaces to building hyper-accessible federal architectures, I design post-purchase phygital ecosystems that turn regulatory compliance into luxury brand attachment.

01 / Case Study

THE PHYGITAL ECOSYSTEM

Designing trust parameters for luxury product passports.

“Engagement and Desirability”

Perspective

Moving user experience paradigms away from simple transactional interface optimization to macro-level, long-term relational system architectures.

Bio

Trilingual creative technologist operating at the sharp intersection of systemic rules and media arts.

02 / Case Study

SYSTEMIC COMPLIANCE

Managing architectural governance and WCAG utility standards at scale.

DESIGNING DIGITAL DESIRE

Framework

Leveraging data transparency, provenance tracking, and open registries to enhance rather than dilute long-term brand mystique.

03 / Case Study

SPATIAL STORYTELLING

Translating physical scene direction and narrative pacing into interactive layouts.